Our strategy focused on transitioning the label from a seasonal heritage specialist by aggressively scaling digital investment and diversifying product appeal:

Search synchronisation: Using our proprietary methodology, we aligned paid and organic search to maintain core demand while building authority in non-seasonal categories.
Evergreen authority: We conducted deep product reviews to pinpoint year-round opportunities in knitwear, shirts, and polos, creating optimized landing pages to capture evergreen organic intent.
Multi-channel media stack: We refined the media mix to allow for a significant increase in total digital investment:
- Tailored paid social: Moved beyond broad demographics to reach high-value segments prioritising quality and durability.
- Product diversification: Campaign activations shifted focus toward year-round accessories and gifting (e.g., footwear and small goods) rather than relying solely on iconic outerwear.

AI-guided bidding: Directed systems toward specific ‘hero’ collections to ensure spend supported profitable, non-core category growth.

Virgin Money

St. Moriz

Heritage Clothing Brand

La Redoute

La Redoute