Ready-to-drink cocktail brand MOTH Drinks (Mix Of Total Happiness) wanted to drive dramatic growth in alignment with the wider brand. They needed a marketing strategy to support tenfold growth in revenue in 2022/23.

Our framework for driving growth is centred around ‘the 4 Cs’ – Customer, Channel, Creative and Company.

Audience analysis enabled us to identify who MOTH’s target audience was, and what media they consumed along with creative direction to ensure the creative produced, resonated. 

Using these learnings – plus customer and First Party data – we started Paid Social testing, providing a solid springboard to begin building out our strategy in Meta.

We began with an account restructure which embodied a full funnel approach to support MOTH’s long-term growth goals.